To put products on the market with success, you must make sure that they are not just valid, but also that they are sold following certain strategies. To achieve this it is necessary to know how to run a business in the right way. Let’s see what you can do.
Make sure you have at hand:
- Desire to perform
1 A good entrepreneur must pay more attention to activities that contribute directly to the creation of value, that is, the product to be placed on the market. With a good marketing program (and / or telemarketing) and sales activities, including sales forces, management offered to customers, as well as the promotion and advertising, sales will certainly experience a stable and continuous surge. To this should also be added good technical support or parts suppliers, shipping, advertising and the like. These additional services can make a difference and make your company more attractive than others dealing with the same products.
2 The difference is also a good human resource management with responsible and prudent recruitment activities, good training and personnel management. Hiring people only for their looks or because he or she is a dear friend is not a strategy that bears good fruit. You must proceed with resume check followed by interview and putting to the test the candidates before hiring them. It is important to invest in the development of technology, which has the purpose of improving the production process of the company and also to improve the procedures for the technical assistance.
3 Avoid funds waist, especially in times of crisis. All this is possible with a good business infrastructure that encompasses the company as a whole and includes management planning, organization, activities of general management, activity management, etc.
Rather than throwing away the money for luxury furniture or uniforms and stuff, invest in incentives for employees who will, thus, have greater interest in their work. Implement holiday-premiums and corporate dinners, possibly including families. If you produce products that are not services, distributed free samples and catalogs.
How to implement a management system
Overall, the management of a company is a very complex task because you have to keep up to date on the many regulatory changes ensuring full compliance. Today there are many “tools” to ensure a good quality of work within the company, attention to environment in work processes, and to safeguard the health and safety of workers. To do this you should heed something called management systems. This term refers to the “organizational models” implemented by the companies in their sector, in order to ensure full compliance with certain standards, both mandatory and voluntary.
To validate the correctness and completeness of the management system, there are some certification bodies accredited to the world that issue certificates, according to the relevant standard followed by the company. These certificates are obtained after extensive spot checks of the certification, which will look at all the “documentation system” produced by the company, the understanding of the system by employees and its correct application within the work context. The process of obtaining a certificate is usually quite long and ranges from five months to a year or so depending on the complexity.
The company may acquire external consultants for the creation of the necessary forms and to pursue contacts with the certification bodies, or it can act on its own if it believes that you have the right skills. There are a number of certification bodies, both very prestigious and recognized worldwide. It is always advisable to ask for the estimates in advance, as the costs for the audits and the issuance of the certificate of conformity to a norm can be very different.
Specifically, companies can choose from many management systems that can be implemented within the work activities. Generally, these schemes are based on ISO standards recognized globally.
The most famous and most in demand of management systems are as follows:
– Quality Management System in compliance with ISO 9001:2008 establishes criteria for which the company is committed to follow and respect the reference standard, is a system of pure quality that guarantees a classification process and control of the same in order to minimize the non-conformity.
– Environmental Management System in compliance with ISO 14001:2004 defines the criteria that the company intends to respect in the context of attention to environment and sustainable development.
– Management System for Occupational Safety complies with BS OHSAS 18001 that establishes guidelines that the company intends to follow in addition to the compulsory rules on safety, providing more performance than required.
– Security System Agribusiness compliant with IFS or ISO 22005:2007 is a system suitable for the companies that produce food and raw materials that want to ensure greater traceability and food safety in addition to the mandatory HACCP principles.
As seen from the above, there are many management systems which a company can adopt. You just need to figure out which one is more inherent and fruitful in relation to you work. The implementation of one of these systems (or more than one) require some sacrifice and a bit of money to invest, but the company will definitely derive welfare in terms of cost savings, market visibility, gained importance of stakeholders and better overall organization of the company.