Google Falls Short of Estimated Earnings



Google Inc. reported net income and revenue did not meet the expectations of the corporative analysts by the end of the third quarter. A disappointing pattern that was not made any sweeter by a massive slowdown in paid clicks. Google Inc. shares went down almost 3 percent in after-hours trading.

The company is struggling for its place in the sun as advertisers seem to be less happy with clicks generated from mobile devices that do not get finalized with sales quite as well, and the number of clicks driven by mobile devices threatens to outpace those made from PCs and desktops. Despite of the company’s continuously reported growth, the third quarter revenue fell short of the expected $16.57 billion, rising up to mere $16.57 billion and yielding a 20 percent increase.

Other activities from numerous Google Inc. assets, spanning different sectors of advertising business, improved by 20 percent and reached $11.25 billion. The upward shift continued for partner sites in the network business whose revenue rose by 9 percent ($3.43 billion).

Google Inc. earned a total of $2.81 billion, which is $4.09 per share; a downshift from the same period’s $2.97 billion in 2013 with $4.38 per share. The net income of the company was reported to go up to $6.35 from the previous year’s $5.63. This value, too, fell short of estimates as polled by Reuters at $6.53.

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